Podcasts Are Getting Shorter
If you have ever thought about doing a podcast but the fear of filling time like Joe Rogan during his 5-hour mega recording marathons held you back, then fear not my friend, as podcasts are getting shorter according to the latest industry stats.
Podcasts have always been considered to be one of the most powerful formats of long-form content and with good reason…
According to some recent industry research, podcasting is actually the most trusted medium out there beating the likes of Radio, TV, Social Media, Online News and Mainstream Media.
The power of the format is not just about how well trusted or well perceived it is either; it’s the actual audience that makes it so valuable. 80% of the people who tune into a podcast fall into the super-beneficial ABC1 category (I won’t bore you with all the psychological waffle about what this all means, but in essence, an ABC1 audience is affluent, educated and have a disposable income).
And the attention of those listeners is also another very strong reason why podcasting is so dominant as a marketing channel because 80% of listeners will finish the episodes they start. This means that if you can attract an audience to listen to your show they will stay with you for the entirety of your content in the majority of instances.
That means that if you do a half-hour solo episode about your products and services the audience are hearing all about it for the best part of 30 minutes — how much of a difference would it make to your business if you could have the attention of your ideal buyer, prospective clients or dream customer for that long!?
But, the fact that podcasting is a long-form medium can sometimes be intimidating for content makers; people worry about how they would fill hours and hours of content, but the latest stats show that there is a shift towards shorter episodes. Recent research from Rephonic highlights that the number of 60+ minute shows has dropped year on year with the sweet spot for podcast length now being around 37 minutes.
Now, of course, what you don’t want to do is turn your show into a 37-minute hard-sales pitch about how amazing you are, but with clever content creation methods, you can make great audio that leverages your expertise, positions you as a thought-leader in your field and really helps to explode your brand.
So, podcasting is mega-powerful, they are becoming shorter and easier to make… so what are you waiting for? If you need any help with finding the perfect way to start your podcast, content and brand-building journey then check out the online training right now via https://tinyurl.com/kickstartyourpodcast