Spotify has just penned a multi-year partnership deal with the Duke and Duchess of Sussex’s brand new audio company called Archewell Audio.

This is really interesting for a couple of reasons.

It’s yet another example of the fact that podcasting — and the podcast medium — is now becoming mainstream and is going to get even more leveraged mainstream attention. I mean, every time Prince Harry and Meghan do something, it creates fairly big news headlines and causes waves of excitement, so it ain’t going to get much bigger than this for the audio sector!

So the fact that they’re…

A couple of weeks ago I put a post on here all about the impact and power that Amazon Music moving into the podcast space could have.

There were some impressive stats, some thought-provoking ideas and then I neglected to actually tell the podcasters amongst you how to actually get setup on this mega-platform I was raving about!

So, in the below video I will show you exactly how to get your podcast on to Amazon Music.

https://youtu.be/x3426JIYCZQ

Any sector that Amazon moves into seems to get dominated by them, so it’s no wonder that podcasters around the world are excited…

This is obviously good news if you’re an Amazon user, as it is more lovely content for you to consume, but it is even better news if you’re a podcast content creator, as Amazon Music is going to remove yet another barrier to entry for podcast listening.

Why? Because Amazon Music is the default platform for devices such as Alexa and Echo — which means when you say ‘Alexa, play blah blah blah podcast’ it will (eventually) seamlessly play your content to the listener, nice right! And I say eventually because not all shows are on Amazon Music yet.

Now…

So, a few months ago I was sitting doing a bit of brainstorming about the podcast space; what was happening in the sector and how the progress of this super-powerful media was exploding.

I was considering what changes I was seeing, especially in the UK, and one of the big shifts seemed to be the increase of celebrity / influencer podcasts that were being released. The other element of that shift was the fact that a lot of these influencers and celebs we’re working with the major broadcast channels.

Now, don’t get me wrong, as the sector becomes more and…

So the podcasting purists, or the audio production experts, amongst you will probably already know this stuff.

I’ve definitely not reinvented the audio production wheel here.

For the experienced podcast editors, I’m not going to show you something that you don’t already know, but for those who may be starting out — or for those who are maybe haven’t got such a deep level of experience in terms of audio and podcast production — I want to share something that will be useful for you.

This might sound a bit grandiose, but at the moment I’m the ‘Exec Producer’ on…

I’ve been saying for a while now that the growing popularity of podcasting is something that should be very, very exciting for content creators as the medium is providing a mainstream, credible platform that looks like it will provide a sustainable audio-opportunity with long-term potential that makes it very viable for people with audiences to be able to monetise their audio offerings.

And, whilst I have been saying this, the examples of people who have done recent headline deals so far might have seemed a bit farfetched to the ‘ordinary’ influencer…

Yes, Spotify might have paid $100,000,000 to Joe Rogan…

Following on from her hugely popular book ‘Becoming’ and recent Netflix TV series of the same name, Michelle Obama has become (no-pun intended) one of the most influential public figures on the planet and her domination across various media and mediums has been seriously impressive.

The Obama’s production company Higher Ground penned an exclusivity deal with Spotify last year and the upcoming ‘Michelle Obama Podcast’ (pretty much the best SEO name for that show possible!) is going to be the first project of the ongoing partnership.

ANNOUNCEMENT VIDEO

The Obamas formed Higher Ground to produce powerful stories to entertain, inform…

iTunes, Spotify, Google Podcast et al. share very little info — unsurprisingly — about how their algorithms and the back-end systems work with regards to search engine optimisation and keyword functionality so, as a proactive podcaster trying to reach the maximum organic audience, you have to tick all the SEO boxes possible, just to make sure that you give yourself — and your powerful podcast — the best chance of appearing for relevant searches.

Of course, things like your show name will have an impact on what words you rank for, but that’s not the only place that the words…