So there’s been big news in the world of podcasting this week, because Spotify did their annual earnings call. And one of the really interesting stats that came out was the fact they’ve now got 325 million subscribers on the platform… and, this is where it gets exciting for podcast fans, 25% of those people, which is about 86 million listeners (I’ve done the math for you!) now listen to podcasts utilising the platform.

This is really exciting for a couple of reasons. Prior to a couple of years ago, there was really pretty much only Apple Podcasts in the…

James Burtt

Managing Director of Ultimate Podcast Group #Podcast, #Media and #Brand expert who has successfully launched 125+ Podcasts. Fan of podcasting and strong coffee

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